Services · Analysis & strategy

Analysis & strategy

A good campaign starts with a good plan, and continues with ongoing analysis. We check what works, what doesn't and why, and turn it into clear decisions on budget, channels and messages.

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Certified Google Partner agencyOfficially certified by Google to manage campaigns

What we do

What analysis & strategy includes

A clear plan at the start, and ongoing checks all the way.

Current-state audit

We review campaigns, website and measurement, and find where money is being lost.

Channel selection

Google, Meta, TikTok or a mix: based on your audience, product and budget.

Budget & goals

Budget split across channels, and clear goals: cost per lead, per sale and return on ad spend. Try the budget calculator.

Ongoing performance analysis

What works, what doesn't, and why. At campaign, ad and audience level.

Monthly report & recommendations

A plain-language report, with clear decisions for next month.

Not sure what fits you?

One short call, and we'll tell you honestly where your money will work best.

Book a call

How we work

From audit to plan

A clear, orderly process, so you always know where things stand.

Audit

We learn the business, audience and competitors, and check what works today.

Plan

Channels, messages, budget and goals, in one clear plan.

Launch & measure

Go live with correct measurement from day one.

Analyze & improve

Weekly checks, monthly summaries, and an updated plan.

Why us

Why Herzel for strategy?

Many businesses advertise without a plan: a bit on Google, a bit on Facebook, without knowing what brings customers. At the end of the month there's a report with lots of numbers and few decisions.

We start from what the business needs, build a plan that fits the budget, and measure it constantly. With smart tools monitoring performance throughout the day, we see changes early, and our team decides what to do about them.

Plan before budgetWe don't spend a shekel before the goal is clear.

The whole pictureGoogle, Meta and your website connected into one view.

Daily monitoringSmart tools spot changes early; the team decides.

Reports in plain languageWhat we did, why, and what it brought.

Client reviews: what they write us →

From our clients

Sini Store: 31× return on ad spend, 32 purchases in 30 days — **Sini Store**31× return on ad spend, 32 purchases in 30 days

Jerusalem Biblical Zoo: 1,003 website purchases, ₪2.85 per purchase — **Jerusalem Biblical Zoo**1,003 website purchases, ₪2.85 per purchase

BM Accessories: “The paid ads are working great, we started closing deals” — **BM Accessories**“The paid ads are working great, we started closing deals”

Jerusalem Biblical Zoo: 545 purchases in a holiday campaign, ₪2.10 per purchase — **Jerusalem Biblical Zoo**545 purchases in a holiday campaign, ₪2.10 per purchase

FAQ

Questions about Analysis & strategy

I already advertise. Can you just check what's going on?

Yes. You can start with an audit of your campaigns, website and measurement, and get a clear picture and a list of recommendations.

How do you decide on a budget?

Based on cost per click in your field, conversion rate and your goals. Our budget guide shows the calculation, or try the budget calculator.

What's in the monthly report?

What we did, what worked and what didn't, cost per lead and per sale, lead quality, and what we do next month. In plain language.

How do you use AI?

Smart tools monitor performance throughout the day and flag anomalies. Decisions stay with the team, and no change goes live without human approval.