Digital advertising guides
What we see in campaigns every day, in plain language: Google, Meta, budgets and measurement.
Google Ads or Facebook and Instagram ads? The difference between capturing demand and creating it, when each channel fits, how to split a budget, and how to decide where to start.
6 min read → How Much Does Google Ads Cost in 2026? Budget, Cost per Click and Management FeesHow much does Google Ads cost and how do you set a campaign budget? Cost per click, conversion rate, daily budget, media budget vs management fees, and a full worked example.
6 min read → Why GA4 Shows Zero Conversions, and How to Fix ItGA4 showing 0 conversions? The 8 common reasons: key events, a tag that doesn't load, the thank-you page, external checkout, cookie consent, data delay and Google Ads linking. Includes a checklist.
5 min read → Performance Max: When It Works and When It Burns Your BudgetWhat a Google Ads Performance Max campaign is, when it brings results, when it burns budget, and how to control it: brand exclusions, negative keywords, assets and lead quality.
5 min read → How to Choose a Digital Marketing Agency: 7 Questions to Ask Before You SignHow do you choose a digital advertising agency for Google and Facebook campaigns? 7 questions to ask before you start, warning signs, and what should happen in the first months.
4 min read → How Much Do Facebook and Instagram Ads Cost in 2026? How to Calculate a BudgetHow much do Facebook and Instagram ads cost? How Meta charges, what affects the price, how to calculate a monthly budget from cost per lead, media budget vs management fees, and a worked example.
5 min read → Meta Pixel and Conversions API: Why Your Campaigns Don't Know What WorksWhat the Meta pixel is, what the Conversions API is, why Facebook is missing conversions, how cookies and iOS affect it, and how to set up correct measurement that lowers cost per lead.
4 min read → Who Owns Your Ad Account? Why All Digital Assets Should Be in the Business's NameGoogle Ads account, Facebook ad account, pixel, GA4 and domain: why they should be owned by the business and not the ad agency, what happens when they aren't, and how to check in five minutes.
4 min read → Digital Advertising Glossary: CPC, ROAS, PMax and More, in Plain LanguageWhat are CPC, CPM, ROAS, CTR, Performance Max, the Meta pixel, CAPI, UTM and key events? A short digital advertising glossary with a simple explanation of each term.
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