Facebook & Instagram ads
Your customers scroll every day. We stop them with ads that speak in your brand's voice, reach the right audience, and measure every lead and every sale.
Certified Google Partner agencyOfficially certified by Google to manage campaigns
What Meta campaign management includes
Strategy, creative, audiences and measurement, under one management.
Lead & sales campaigns
Campaigns aimed at business results: inquiries, purchases or messages, whatever actually makes you money.
On-brand creative
Ads, videos and stories written and designed in your brand's voice. You approve every ad before it goes live.
Precise audiences
Interest audiences, lookalikes of your customers, and remarketing to people who already know you.
Pixel & Conversions API
Measurement connected correctly, so Meta's algorithm learns who actually buys, not just who clicks.
Organic + paid
Regular organic content on your pages strengthens every paid campaign. About social media management.
Not sure what fits you?
One short call, and we'll tell you honestly whether Meta fits your business, and on what budget.
Book a callFrom idea to lead
A clear, orderly process, so you always know where things stand.
Discovery & audience
Who your customer is, what drives them to buy, and what competitors do on social.
Measurement
We connect the Pixel and Conversions API and check every lead and purchase is counted.
Creative, with your approval
We write and design ads in your brand's voice, and you approve before launch.
Optimization & monthly report
Weekly improvements, and a plain-language report: cost per lead, lead quality and what's next.
Why Herzel for Meta?
On Facebook and Instagram, creative is half the job. An ad that doesn't stop the scroll won't work, even with the most precise audience. The other half is measurement: without the Pixel and CAPI connected correctly, Meta doesn't know who to show your ads to.
With us, both halves are in the same hands. We write and design in your brand's voice, connect measurement from day one, and measure success by leads and sales, not likes.
From our clients
Questions about Facebook & Instagram ads
How much do Facebook and Instagram ads cost?
There's a media budget, paid directly to Meta, and a management fee. We set both after an intro call. How to calculate a Meta ads budget, or try the budget calculator.
Facebook or Instagram: where should I advertise?
In most cases both, from the same ad account. Meta splits the budget toward wherever it finds your audience at the best price.
Why do I need the Pixel and Conversions API?
So Meta knows who left their details or bought, and learns to bring more people like them. Without it, campaigns optimize for clicks, not customers. Our pixel guide explains how it works.
How soon will I see results?
First leads usually come in the first week. It typically takes 3 to 6 weeks for the system to learn and the cost per lead to stabilize.
Who creates the ads?
We do. We write and design in your brand's voice, and you approve every ad before it goes live.