Services · Measurement & analytics

Measurement & analytics

You can't improve what you don't measure. We set up GA4, pixels and conversions correctly, so you know exactly where leads and sales come from, and where your money works.

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Certified Google Partner agencyOfficially certified by Google to manage campaigns

What we do

What the measurement service includes

From the first audit to a report you can actually make decisions from.

GA4 setup

Events, key events and conversions that reflect what matters to your business: inquiries, calls and purchases.

Meta Pixel & CAPI

A full connection, so Meta knows who actually bought or left their details.

Google Ads conversions

Conversions connected correctly, so campaigns optimize for customers, not clicks.

UTMs & campaign tracking

Every link tagged, so you know exactly which campaign brought each lead.

Cookies & privacy

Cookie consent and Consent Mode set up to requirements, without losing important data.

Not sure what fits you?

One short call, and we'll check together whether your measurement counts correctly.

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How we work

From audit to a clear report

A clear, orderly process, so you always know where things stand.

Audit

We check what's measured today, what's missing and what's counted twice.

Measurement plan

We define what success means for you, and how to measure every step.

Setup & testing

We set up the tools and test that every event actually counts.

Report & monitoring

A clear monthly report, and ongoing checks that nothing broke.

Why us

Why Herzel for measurement?

Most accounts we see have at least one measurement problem: a form that isn't counted, a purchase counted twice, or a pixel that stopped working. Each one makes campaigns optimize for the wrong thing, and leaves you making decisions on wrong data.

We start every engagement with a measurement check, and recheck it regularly. Because correct measurement is the foundation for everything else: budget, campaigns and your decisions.

We start with measurementEvery engagement starts by making sure the data is right.

Google and Meta togetherGA4, Google Ads and Meta connected into one picture.

Ongoing monitoringSmart tools flag when tracking breaks; our team fixes it.

Reports in plain languageNumbers you can make decisions from, not more charts.

Client reviews: what they write us →

From our clients

NESMART: “Leads coming in all the time” — **NESMART**“Leads coming in all the time”

Best Decor: “You guys are amazing” — **Best Decor**“You guys are amazing”

Ambatika: 3× more site visits within a week — **Ambatika**3× more site visits within a week

Jerusalem Biblical Zoo: 1,003 website purchases, ₪2.85 per purchase — **Jerusalem Biblical Zoo**1,003 website purchases, ₪2.85 per purchase

FAQ

Questions about Measurement & analytics

Why doesn't GA4 show my conversions?

Common reasons are an event not marked as a key event, a tag that doesn't load, or a thank-you page that isn't measured. Our GA4 guide covers them all.

What is the Conversions API?

A connection that sends leads and purchases to Meta straight from the server, not only from the browser, so events the pixel misses are still counted. Our pixel and CAPI guide explains how it works.

Can I order just a measurement audit, without campaign management?

Yes. You can start with auditing and setting up measurement, and decide on next steps later.

How does this work with cookie laws?

We set up a consent banner and Consent Mode, so measurement follows each visitor's choice.